SEO Audit Services: Get a Complete Audit and Action Plan

We also removed a great number of toxic external links and did some digital PR to gain a handful of select, high quality new links. I actually think that disavowing toxic links has little effect and tend to ignore them now. It was probably the new links that had the most positive effect. The recovery process began with a comprehensive audit of all website content. Using tools like Google Search Console and SEO analytics platforms, I identified pages with declining rankings and pinpointed the causes. The focus was on relevance, accuracy, and adherence to current SEO best practices.

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SEO can be the difference between appearing on Google’s first page and its last. If your content doesn’t fulfill its purpose, searchers will likely click away from the page and seek information elsewhere. When checking for gaps, examine SERP rankings, traffic, and click-through rates.

How to Complete a Technical SEO Audit in 8 Steps

You can also use tools like Ahref’s backlink checker to take the guesswork out of analyzing the value of the links you gathered. We won’t waste your time with sales folks who don’t know what they’re talking about. You’ll sit down with a REAL digital marketing expert who will work to understand your business, your needs, and your goals.

Remember to use structured data, which maintains a standardized format, to help Google crawl your site. Making it easier for search engines to find the pages on your site is very important to your SEO. A large part of that is internal linking, meaning when you’re creating new content, you should be linking to other pages on your site within that new piece of content. Internal links make it so much easier for a search engine crawler (and people!) to find pages on your site, giving you an SEO boost.

Create a website audit report.

• Last but not least, make sure that canonical URLs are properly implemented to avoid duplicate content issues.
• It’s normal for webmasters to concentrate on publishing new content, but you should take action to protect your existing rankings from dropping.
• SEM, or both SEO and PPC, is beneficial for ad-heavy keywords—terms that trigger many ads in search results.
• For example, our SEO audits include a certain number of pages.

In some cases, these URLs are difficult for search engines to index, resulting in lower clickthrough rates from search results. It will also evaluate how friendly your website is to SEO Anomaly search engines and determine how easy it is for users to navigate your website to find the content they are looking for. This type of audit processes the links pointing to your website to find potential issues or opportunities in your backlink profile. By evaluating your links, this audit will help optimize your site to rank for your target keywords.

Search engines look for privacy-related pages when determining whether a website is high-authority. Once you’ve found these areas, adjust your CTAs, page design, or content to reduce friction. For example, if users often drop off from a product page, consider simplifying the checkout process or adding more trust signals like reviews or guarantees to keep them engaged. Link audits consider the URL source, domain, and anchor text to see if value and equity (called “link juice”) are being passed on to your page.