On-Page SEO: What It Is and How to Do It

If your site structure is clear and content is regularly refreshed, crawlers are more likely to find all your pages. Yes, the On-Page suite was designed to help search professionals improve rankings of both their own sites and their clients. The link relevancy tool helps identify your most relevant links and uncovers the ones that might be holding you back. While your competition is focused on metrics, you’ll SEO Anomaly fly under the radar with more relevant links.

• Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords.
• So even though long tails have relatively low search volume levels, they’re much easier to rank for.
• It includes optimizations to visible content and the HTML source code.
• You can also follow some best practices for page speed, like compressing images, eliminating unnecessary website code, and more.
• Afoma Umesi is a freelance writer and editor for software companies in the marketing industry.

How Address Fix Orphan Pages

You can see that the category of the page is “shoes”, and that specific page is about hiking boots for men. This helps search engines understand that your page has a big focus on shoes, with multiple pages about specific types or brands. On-page SEO elements are what helps search engines understand what your website is about. However, on-page factors are just as important, and we shouldn’t lose sight of that.

So even if you’ve written an informative post, but haven’t used your subheadings properly, few people will find your article on search engine result pages. The article doesn’t begin with a long thesis about the history of SEO, then eventually circling back to on-page SEO. We’re also answering additional adjacent questions and showing you how to optimize your pages for search engines. Looking to the future, search engines are exploring ways of using relationships between entities, not just keywords, to determine topical relevance.

By making your images SEO-friendly, you’ll help search engines discover your website’s visual content and rank your store’s pages in image search results. Own an online store and still getting to grips with your SEO basics? Keyword research involves identifying the terms and phrases your target audience uses to search for information. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords. This is a critical step in SEO for beginners, as understanding the right keywords will guide your entire strategy. Search Engine Optimization (SEO) is the practice of enhancing your website to improve its visibility on search engines like Google.

And if the product is included in more than one collection, it’ll have different URLs for each. Every part of your website plays a role in your overall SEO performance, and that includes orphan pages. While these pages may seem harmless at first, they can quietly hold back your SEO potential if left unaddressed. Fixing orphan pages is often a simple process, and it can eventually improve your website’s overall SEO performance if done correctly. But they can harm your website’s overall SEO and Google performance eventually if not addressed properly.

The Ultimate On Page SEO Checklist For 2025 To Increase Rankings

Slow websites can frustrate users, increase bounce rates and signal to search engines that your site is not a high-quality resource. This Google tool evaluates your site’s page speed and provides suggestions on how to improve it. On page SEO is the act of improving the technical and content elements of your web pages.

First, ensure that your website works correctly and that your technical SEO is up to par. Secondly, create content that is user-centered and focused on the right keywords. Thirdly, work on the usability and speed of your site to help users and search engines around your website. Add keywords to the beginning of your page titles – When possible, add your target keywords to the beginning of your page title. This helps search engines understand right from the beginning what the page content is about. Internal links help search engines understand the structure of your website and help users navigate your website.

When done correctly and strategically, pages with more links pointing towards them from other pages on the site are likely to have a higher PageRank. For example, if you had an online store that sold pet products, you may add a link from a blog post about Dog Grooming Tips to another post about Dog Shampoo. In addition, they provide another opportunity for you to include the primary keyword that you might be targeting for that URL.

For example, when I published this post, I added a table of contents with “jump links” to each tip. Today you’re going to learn EXACTLY how to improve your site’s ranking in 2025. Featured snippets are short pieces of text carefully extracted by Google to provide a concise and direct answer to the user search. They’re displayed at the top of organic search results and come in several formats, such as paragraphs, lists, and tables.